How Seller Hub calculates profit
Trace the canonical waterfall and understand when the final result must remain unavailable.
- For
- All sellers
- Applies to
- Order, product, dashboard, and reporting profit surfaces
- Reviewed
- by Seller Hub Product & Support
Canonical formula
Revenue before refunds − buyer refunds − COGS + supplier refunds − shipping − payment fees − taxes or tax leakage − chargebacks − attributed advertising cost = net profit.
- Revenue before refunds
- Sales-channel revenue after discounts, before explicit buyer refunds.
- Buyer refunds
- Revenue returned to the customer.
- COGS
- Production or supplier cost. Unknown COGS makes profit unavailable; it is never assumed to be zero.
- Supplier refunds
- Explicit credits from the supplier. A buyer refund never implies a supplier credit.
- Shipping
- Fulfillment shipping cost when that cost is known.
- Fees
- Provider-backed or visibly estimated payment and platform fees.
- Taxes or tax leakage
- The tax cost supplied to the calculator; tax treatment remains advisory.
- Chargebacks
- Terminal dispute losses only when principal and settlement-fee evidence are complete.
- Advertising cost
- Attributed spend. Missing allocation is not silently treated as verified zero.
Unknown is not zero
Only source-confirmed zero cost may be shown as zero. If required COGS or shipping evidence is explicitly missing, profit and margin remain unavailable.